Niching for Artists

I can’t hold this in ANY longer! Niching. GAH.  It’s a massive topic that business coaches tell you to nail first. It send people into tailspins. Especially artists. I’m here to put your mind at ease. As an artist myself, unlike the majority of...

How To Find Clients

Where do you start looking? How do you find paying clients? What are the exact action-steps? It sometimes feels daunting and like a Dark Art. But it needn’t be if you follow these 5 tips. I’ve tried and tested these over the past 20 years. I know all about...

Do drastic price rises alienate your market?

This is what I have been pondering: Alienating your current market by raising your prices drastically. Is this business & financial suicide? Or is this a necessary move to grow your business? I’ve been in business for 20 years, and in those 20 years I have...

Raising your prices

You can’t whack a Porsche price tag on an old Nissan, and hope it sells.There are a few things that need to happen before you raise your prices, and branding is one of them… It’s a fact – you cannot raise prices significantly without repositioning your business model,...
How to stop working for free

How to stop working for free

How do you stop people hitting you up for free stuff or asking you to work for free? It’s all well and good me telling you not to work for free, but how do you actually achieve this when you are bombarded with requests and ‘opportunities’? Watch this...