Niching for Artists

I can’t hold this in ANY longer! Niching. GAH.  It’s a massive topic that business coaches tell you to nail first. It send people into tailspins. Especially artists. I’m here to put your mind at ease. As an artist myself, unlike the majority of...

Do drastic price rises alienate your market?

This is what I have been pondering: Alienating your current market by raising your prices drastically. Is this business & financial suicide? Or is this a necessary move to grow your business? I’ve been in business for 20 years, and in those 20 years I have...

Raising your prices

You can’t whack a Porsche price tag on an old Nissan, and hope it sells.There are a few things that need to happen before you raise your prices, and branding is one of them… It’s a fact – you cannot raise prices significantly without repositioning your business model,...
How to stop working for free

How to stop working for free

How do you stop people hitting you up for free stuff or asking you to work for free? It’s all well and good me telling you not to work for free, but how do you actually achieve this when you are bombarded with requests and ‘opportunities’? Watch this...
What’s your idea of success?

What’s your idea of success?

What’s your idea of success?   Mine is not six figures. It’s not thousands of followers. It’s not leaving a legacy to humanity. Though I do hope I leave a positive ripple effect and have made things better for people along the way.   My idea of...
Copy Cat Business

Copy Cat Business

First published on Facebook and Instagram Dec 14th 2020. It’s gross and it happens. Someone loves your business, wants exactly what you have, then goes ahead and copies it exactly. This happened to a friend of mine recently – she is killing it in the...